ADIDAS Men's AlphaBounce EM Running Shoes Core Black/Utility Black Black Black 368bf1

adidas Originals by NIGO Campus 80s "White/Green" A Footwear,

Just want to say up front that this post is going to appeal more to the bloggers and social media users out there, but I still wanted to share with everyone because it’s neat to see the background of some of my (and other bloggers’)  activities. Learning how to get a press pass isn’t difficult, but it takes some effort to position the pitch just right.

When I pitch the idea of covering an event, I think long and hard about the organizer and what they want. The needs of an event planner are fairly simple

  • Want people/sponsors to attend
  • Want publicity
  • Want next year to be even better

With those thoughts in mind, I start drafting my pitch. Things I want to cover:

  • Talk about my target audience.
  • Give them some traffic stats.
  • Point to previous event coverage.
  • Give a name or two as referrals to help prove authenticity.
  • Pitch SEO value for future events (when people Google the event, these posts will show up).
  • Tell them exactly what I will provide in exchange for a press pass, comped ticket, etc. (My usual coverage is 3 posts.)
    • Check out this event I am attending and what I expect from the experience
    • Live post during the event or review of a session immediately after
    • Final wrap up, parting words, and recommendation for the next year

One thing I haven’t asked for previously was travel expenses or compensation above the ticket price. As my traffic and audience grows I will get more requests, and I can’t possibly fill all of them. That might be something I’ll have to look at in the future.

Adidas Shoes Girls 10 5 Sale Up to 70% Off Best Deals Today,

I was just checking through my email and saw where a friend had mentioned the XYZ conference. I’ve never even heard of it, so I went out to the website not knowing what to expect.

Wow! I was blown away by the level of detail and professionalism that’s put into this thing. It looks like an amazing event, and I would like to help you guys get the word out about this thing. I have covered other HR events before, and I was wondering if you guys had any kind of press pass. I’m (relatively) local and would love to share the event with my audience. Here are a few details that might help you make up your mind:

  • My audience hits around 3,000 visitors monthly with approximately 70,000 pageviews since I started writing. Alabama is my second highest source of web traffic (for local events only).
  • I covered the 2010 SHRM conference in San Diego this year and those articles and videos were seen by over 1,000 people on my own site and hundreds more on the other platforms where the posts were shared. For many of those readers, it was the only coverage they saw of the entire event. Here’s a sampling of that material from SHRM 2010.
  • I have open invitations to write for other events in the human resources and recruiting space.
  • I’ve written articles about multiple seminars at my local SHRM chapter (NASHRM).
  • I know how important it is for the conference planners to get the word out about the event to generate interest and drive ticket sales.

In exchange for the press pass, I’ll write multiple articles (thinking 3-4 at this point) about the event and will share the content rights with you to post on your own event blog if you desire. It’s reasonable to expect that those articles will reach a large number of people who would otherwise never hear about the event.

Please let me know if I can share anything more to help you in your decision. I’d love to have the opportunity to share the XYZ Conference with the world.


Ben Eubanks
HRevolution cofounder

If they reply with the affirmative, that’s where I give them more details about my role in the partnership.

Hey, Event Planner Dude/Gal’s name!

At this point I’m planning for at least 3 articles on upstartHR.

  • One will be beforehand where I talk about the event, what makes it unique (example 1, example 2, etc.), and what I hope to learn.
  • The other will be written based on the content of a session or two that I attend. Right now I’m leaning toward writing about the X, Y, and Z sessions, but that could change depending on how they go and how well the speakers do. I hate writing negatively about anything, so I’ll do everything I can to capture the positive aspects of the experience.
  • The final piece will be a recap about the event as a whole, people I met, and whether or not I would recommend someone attend the event in coming years. This is the most fun/valuable, because it really brings a personal feel to the event and helps people get a good handle of the value it can provide.

Like I said in my original email, I expect these posts to be seen by over a thousand people. The content is syndicated across HRMToday, Brazen Careerist, and my Twitter feed (3000+ followers). Another neat benefit for you guys is that the content will be search engine optimized, which means when people are searching for information related to your event a few months or a year from now, the reviews will probably show up high on the search engine results pages.

Thanks again for the opportunity,


And that, my friends, is how I pitch my blog to write for events. As I said before, learning how to get a press pass as a blogger just takes a little effort and attention to detail. I haven’t done it often, but it’s always been successful. Have a question about something I said or forgot to cover? Let me know in the comments below.

7 thoughts on “How to get a press pass as a blogger

  1. Pingback: Tweets that mention How to get a press pass as a blogger | upstartHR --

Authentic adidas Superstar 80s Chinese New Year DB2569 White ScarletADIDAS X HENRY Poole Nmd R2 Ltd Edition Brand New In Box Size 6,Adidas Y 3 Super Knot Chilli Pepper & White AU Stockist,Henry Poole X Size? X adidas NMD XR1Adidas Lifestyle Shoes: Adidas NMD R1 Primeknit OG Shoes GA11832,Adidas Originals Iniki Runner Dame Sneakers Rosa, Core Svart, HvitAdidas Online Billige Designer menn, kvinner, barn sko i beste pris,2018 New Style adidas Originals Superstar 80's Clean CEC6812672,adidas Iniki Runner Grå Svart CM7891 Adidas,Offer Special Of Top Sell Adidas Packers NMD Primeknit R1 Bb5051,adidas NMD R1 Primeknit 'Utility Grey Camo' Releases This Summer,Adidas Nmd R1 Primeknit Tri Color Release Buy Shoes Sneakers,adidas NMD R1 Triple Black [NMD triple black] USD :,Real Blue Light Unisex Adidas Marathon Flyknit Running Shoes,Pink Delight: An On Foot Look At The adidas NMD R1 Primeknit ShoeAdidas Matchcourt Slip Mid Shoes Core Black/Ftwr White/Gum 4,DS Adidas Ultraboost Women Frozen Yellow S77512 Size 8,Adidas Y 3 Saikou Trainers White & Black US Stockist,Adidas Easy Travelling New Detonation Super Warrior Drainage ArmorBuy cheap buy adidas basketball shoes online >Up to OFF51,Buy cheap cheapest adidas samba trainers >Up to OFF51% DiscountDiscountsbig chunky cardi STYLE Pinterest Black adidas, Ladies style,Adidas Yeezy Boost 350 v2 Semi Frozen YellowAdidas Jeans mkii Trainers/adidas Pinterest Adidas, Trainers,Unique Adidas ZX Flux Athletic Shoe Multi Men Adidas ShoesBuy Popular Adidas ZX Flux Womens Shoes Discount UK Aromery64011862,adidas Originals Jeans MKII: Cream ZAPATILLAS Pinterest AdidasMEN'S SHOES SNEAKERS Adidas Originals Marathon Tr [Bb6802],Buy Popular Adidas ZX Flux Womens Shoes Discount UK Aromery64011790,Authentic adidas Originals ZX Flux Women's Running Shoes,